Understanding Corporation forms Alliance with Infinitemind
Chapel Hill , NC, March 2008 – Understanding Corporation of Chapel Hill, NC, and Infinite Mind based in Salt Lake City, UT, have entered into an agreement to share leads on sales opportunities for the each other’s products. “While the solutions offered by Infinitemind and Understanding Corporation address different customer needs, our companies are focused on many of the same markets and the products we offer are highly complementary,” stated Patrick Donahue, Understanding Corporation’s President.
Infinitemind’s flagship product, eyeQ™, is an innovative Web-based training that employs brain enhancement principles to significantly enhance reading speed and improve:
- Concentration and focus
- Peripheral vision
- Hand-eye coordination and typing speed
- Eye-brain connection
- Self-esteem and confidence
Bryan Flamm, Infinite Mind’s Chief Operating Officer, commented, “We are excited about the potential of this alliance. We believe it will help accelerate and expand brand recognition for both organizations and prove to be beneficial to our respective customers.”
Learn more about Infinitemind’s products at www.eyeqadvantage.com.
The UV scoring process is UC’s proprietary measurement system. The system uses the UV scale as a unit of measure to score text and people’s ability to understand text.
Understanding Corporation’s Text Master™ software accurately determines text difficulty and assigns a UV score. Text Master identifies long, difficult sentences and determines the difficulty of words in the text based on how often each word appears in the English language and on its number of syllables. Based on these two factors, Text Master assigns a UV score to any text.
UV stands for Understanding Value. The UV scoring system uses a single scale to measure:
- Text – to determine how difficult it will be for readers to understand that text.
- Reading level – to determine a person’s reading achievement level.
By knowing what a UV score means and how to apply it, the author of any text will be able to write so that his/her target audience will have a higher probability of understanding that text.
UC’s Lit Master™ program uses an assessment tool that has worked successfully in the academic field for decades. This proven system accurately determines individual reading achievement levels. The reading-level assessment tool uses the same UV scale described above.
When an author aligns his/her text’s UV level with that of the target audience, he/she increases the probability that the audience will understand the message.
Understanding Corporation’s solutions are capturing the interest of other leading-edge organizations. Learn more about UC’s products at www.understandingcorporation.com.
About
Infinitemind
Infinite Mind, a Salt Lake City-based company, is dedicated to maximizing human potential by revolutionizing the way people learn and process information. Infinite Mind will become the global leader in technology-assisted learning and mental development products for the business, government, education and consumer markets. The company's flagship product, eyeQ TM, is an innovative software training program that delivers incredible results using brain enhancement principles. The product increases reading speed by two to ten times, dramatically improving the ability to cope with information overload. For more information, visit http://www.eyeq.tv/ or http://www.eyeqadvantage.com.
About Understanding Corporation
Based in Chapel Hill, NC, Understanding Corporation, www.understandingcorporation.com, is the world leader in providing reading and writing assessment and comprehension measurement and improvement solutions. Understanding Corporation’s suite of products enhance the ability of individuals and organizations to compose communications that will have the greatest positive impact on their target audience – optimum understanding and desired response.
For more information please contact:
Patrick J. Donahue
Understanding Corporation
510 Meadowmont Village Circle
Suite 220
Chapel Hill , NC 27517
(919) 201-1242
