Understanding Corporation Sponsors 13th Annual Waccamaw Region Heart Ball

Myrtle Beach, SC, February 13, 2007 – Chapel Hill, NC-based Understanding Corporation is the Presenting Sponsor for the American Heart Association’s premiere black-tie fundraising event. The event will be held on February 17th in the Kensington Ballroom at the Kingston Plantation. Over 1,000 participants are expected for the dinner, dance and fundraising spectacular. A Silent Auction will feature many valuable gifts contributed by area merchants and organizations.

All of the event's projected $ 400,000 proceeds will go to the American Heart Association’ s “Creating a Healthier Generation” Program. Chairing this year’s gala are Dr. Andy Gresko, Greg Everett and Todd Harms. Dozens of Myrtle Beach area companies, organizations, and individuals are active sponsors of the annual event.

“The proceeds will be used to fund research projects that have led to outstanding medical breakthroughs such as pacemakers, heart lung machines, CPR, etc. as well as numerous life saving medications,” Dr Gresko stated. “In spite of the excellent progress made by the American Heart Association over the past 50 years, heart disease and stroke remain as our nation’s number one killer.” American Heart Association CEO Cass Wheeler said, “Every 33 seconds another life is claimed by heart disease. This compelling cause gives our volunteers and donors the opportunity to change lives even more precious than our own—the lives of our children.”

Understanding Corporation Chairman Dr. Lew G. Brown added, “UC is pleased to be the Presenting Sponsor for this year’s Heart Ball. We hope that our contributions and this marvelous event will generate more resources than ever before—all used to help humanity in these important ways.”

Understanding Corporation has agreed to provide complimentary UC communications improvement products to all Heart Ball participants. [UV 1261]