Understanding Corporation - Privacy Policy

Understanding Corporation Privacy Policy

The following sets forth the policies for the collection and use of personally identifiable information (“Information”) by Understanding Corporation (“UC”) in connection with its operation of the Web site located at http://www.understandingcorp.com (the “Site”).

Collection of Information.
In connection with the Site, UC may collect Information in the following ways:

Through registration forms filled out by a user on the Site
Through Information provided by a user in connection with the purchase of products or services on the Site
Through the maintenance and analysis of Web server logs
Via email, faxes, telephone calls and postal mail sent by a user to UC
Through the use by UC of third-party databases from which user Information is extracted and combined with Information obtained by UC through other means.

UC may also connect non-personally identifiable information from users via “cookies” (small text files placed by UC on user computers), single-pixel GIF image files (also called “Web beacons”), Web server log analysis and other similar technological means. Such non-personally identifiable information may be used to track site trends and enhance the user experience, and may be shared with third parties.

To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information. UC is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.

Types of Information Collected by UC.
The following types of Information about a user are among those that may be collected by UC in connection with the Site:

Name
Postal address
Shipping address
Email address
Telephone number(s)
Facsimile number
Payment information (e.g. credit card numbers and billing addresses), if purchases or payments are made
Date of birth
Age
Gender
Other demographic information (e.g. occupation, income range)
Purchase and product/service preferences
IP Address
Referring site
Other technical information collected by the Site’s servers.

Our Commitment to Childrens' Privacy

Protecting the privacy of young children is especially important. For that reason, UC does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the UC site from persons under 13 years of age, and no part of our Web site is directed to persons under 13. If you are under 13 years of age, then please do not use or access the UC site at any time or in any manner. If UC learns that personally identifiable information of persons under 13 years of age has been collected on the UC site without verified parental consent, then UC will take the appropriate steps to delete this information.

Use of Information.
UC may use Information collected in connection with the Site in the following ways:

To provide requested information, products and services to users
To improve the user experience with the Site
In connection with the operation of the Site and UC’s internal business
For Users to obtain information and offers for products and services offered by UC as well as selected third parties.

In order to do the foregoing, UC may provide the Information to trusted third parties, including but not limited to third party contractors providing services to UC for the operation of the Site, communication services and fulfillment of orders. UC also utilizes electronic and physical security to reduce the risk of improper access to or manipulation of Information during transmission and storage, but cannot guarantee the security or integrity of the Information. UC may also disclose Information when it determines it is necessary to comply with applicable laws or regulations or protect the interests or safety of UC, its customers, or other visitors to the Site.

Use of Reading and Writing Assessment Scores.

UC will only provide Lit Master™ individual reading or writing assessment scores to the individual or organization that paid for the assessment. UC will not share any individual Lit Master™ reading or writing assessment scores in its possession with others in any way that would associate the score with the individual who completed the assessment. UC will provide aggregated scores, by demographic group, to customers and use these to illustrate a Target Group’s UV .

Access to Information.
Users can access and modify and/or correct certain portions of their Information online. CLICK HERE to login and view/change information .

Changes to this Privacy Policy.
UC reserves the right to revise and update this Privacy Policy at any time. Any such revisions will be effective on the date of posting to the Site, and will apply to all information collected by UC both prior to and following the effective date. Your use of the Site following any such revisions will be deemed your acceptance of such revisions. Users should periodically visit this page to review the current policies with regard to Information.

Opting Out from Offers from UC.
At any time, a user may opt out from receiving future offers from UC by following the instructions contained within each marketing communication. Such opting out will not apply to any communications from third parties to whom UC may have provided Information regarding the user. Third parties’ use of the Information is subject to such parties’ own privacy policies, for which UC shall not be responsible.

Your California Privacy Rights.
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of UC who are California residents to request certain information regarding UC’s disclosure of personal information for their direct marketing purposes. To make such a request, please write to Understanding Corporation, Suite 100, 455 Europa Drive, Chapel Hill, NC 27514. Requests must include an email address to which the response is to be sent.

Policy Last Revised: November 22, 2006